RANT: This Is WHY Your Company Treats You Like a Number
S3 E52 • Apr 10, 2026 • 44 minsIn this episode, Keaton Turner challenges the view of employees as mere numbers, emphasizing accountability and the need to add value in the workplace. He encourages excellence, personal growth, and taking initiative. Keaton introduces the sponsor, Improve software by Aaron Witt, and critiques the blame mindset, recommending "The Empowerment Dynamic." He questions "best employer" lists, urging action over complacency. The discussion includes networking vs. skill-building, employee value, and company expectations. The episode wraps up with insights on long-term employment, recognition, and earning respect.
Do You Own The Business or Does the Business Own You? — Long-Term Business Growth and Sustainability
S3 E51 • Apr 9, 2026 • 61 minsIn this episode, Keaton Turner shares insights on defining a business and Tony Robbins' influence on his philosophy. He provides personal updates, celebrates a birthday, and announces a new Director of Maintenance. The discussion covers the importance of business systems, leadership, and balancing business with personal life, focusing on financial freedom versus schedule freedom. Keaton offers strategies for business owners, emphasizing reinvestment, hiring top talent, and avoiding excessive profit-taking. The episode concludes with tips on building a self-sustaining business and achieving long-term financial peace.
Stop Complaining and Start Owning: Building Mental Toughness and Responsibility
S3 E50 • Apr 8, 2026 • 20 minsIn this episode, Keaton Turner kicks off with a rant and a shoutout, quickly moving into the ineffectiveness of complaining. He emphasizes the importance of taking ownership of personal problems and critiques the prevalent culture of complaining. Keaton discusses how building mental toughness involves understanding that nobody cares about your complaints. He introduces the philosophy of extreme ownership, encouraging listeners to accept responsibility for their choices and actions. The episode focuses on the shift from a mindset of blame to one of accountability, urging listeners to embrace personal responsibility for their growth and success.
Embracing the Suck: Navigating Challenges and Growth in Your Twenties
S3 E49 • Apr 7, 2026 • 40 minsIn this episode, Keaton Turner begins with an apology for a missed and late episode, citing a busy schedule and updates to the podcast hotline. He engages with listener voicemails, addressing Nate's question before sharing personal updates on coaching kids' baseball. Keaton postpones a planned episode on conflict resolution to focus on embracing tough times in your twenties. Through personal anecdotes, he highlights the importance of early career struggles and offers practical advice for navigating them. Keaton reflects on his hardest year in business, emphasizing learning from others' struggles and preparing for challenging periods. He concludes with the significance of tackling big problems, encouraging listener engagement via the Per Diem hotline.
Working Hard or Hardly Working: Balancing Authenticity, Recognition, and Workplace Dynamics
S3 E48 • Apr 6, 2026 • 31 minsIn this episode, DK and Keaton Turner kick off with a discussion on motives and the significance of caring about a boss's perception. They delve into past experiences and the role of authenticity in the workplace. The conversation moves to the balance between criticizing and helping coworkers, highlighting the importance of internal friction. Keaton discusses the pitfalls of overcompensating for recognition and the long-term effects of self-promotion. Observations on LinkedIn behavior lead to an exploration of true leadership qualities and the owner's perspective on employee cynicism. The episode concludes with a reflection on the importance of empowering others, recognizing true contributions, and the role of empathy and support in achieving mutual success.
What Do You Cost: Generate Revenue or Reduce Cost and Build an Owner's Mindset
S3 E47 • Apr 5, 2026 • 52 minsIn this episode, Keaton Turner shares his daily routine, focusing on the importance of different job mindsets and the contrast between professional and worksite attire. He explores career advancement through cost-saving measures, preventing equipment damage, and enhancing employee efficiency. Keaton addresses misconceptions about employee costs and the benefits of gamifying work. He highlights motivational meetings, building a reputation for efficiency, and changing coworkers' mindsets. The episode concludes with tips for handling unmotivated team members and improving performance, along with a sponsor message from QuickBooks.
Second Chances: Reflections on Tiger Woods, Loyalty, and Personal Redemption
S3 E46 • Apr 4, 2026 • 55 minsIn this episode, Keaton Turner reflects on the Tiger Woods incident and sponsor reactions, focusing on second chances. He discusses Monster Energy's loyalty and marketing strategies following Tiger's announcement. Drawing from his own experiences, Keaton shares a story about a troubled employee, Albert, highlighting the balance between cutting ties and offering chances. He emphasizes action for personal change, accepting blame, and the path to redemption. Keaton expresses belief in Tiger Woods' comeback and offers encouragement to those at rock bottom.
Listener Q&A Part 3: Insights from Naples and Firing People Who Don’t Fit
S3 E45 • Apr 3, 2026 • 47 minsIn this episode, Keaton Turner returns with a recap of recent events, including a trip to Naples for the Pit and Quarry event. He highlights the importance of networking and shares a memorable experience at Bicyclette Cookshop. A meeting with a former McDonald's president leads to today's main topic, sparked by a listener's question on new hires. Keaton discusses core values, hiring practices, and the challenge of raising the bar within the organization. He explores leadership evolution, personal and professional growth, and hints at a possible future pause for the podcast.
Listener Q&A Part 2: Lessons, Reflections, and Living Without Regrets
S3 E44 • Apr 2, 2026 • 35 minsIn this episode, Keaton Turner starts with listener appreciation and feedback before sharing his journey of quitting nicotine. He answers Instagram questions and shares a funny interruption from an American Express call. Keaton discusses his favorite car, plans for Puerto Rico, and his parenting philosophy. He shares thoughts on Volvo equipment and reflects on missing fieldwork in his current role. An intermission features an excavator story. Keaton shares lessons on living without regrets and life's unpredictability, ending with an inspiring Anthony Bourdain quote and a tease for future episodes.
Listener Q&A Part 1: A Dive into Projects, Plans and Challenges
S3 E43 • Apr 1, 2026 • 46 minsIn this episode, Keaton Turner welcomes listeners back with some friendly banter and updates on Carl's recent move. He shares insights about the current weather in Indiana and family activities, followed by a discussion on an Instagram poll and listener questions. Keaton delves into the challenges faced with an Ohio project and provides details on a frac sand project. He shares future goals and aspirations, discusses networking strategies, and imagines a dream golf foursome. Thoughts on flying lessons and a question about gear hauling from Delbert are also covered. Keaton outlines future plans in West Texas and considers setting up a dinner with listeners, wrapping up with closing thoughts and teasers for upcoming episodes.
Scaling with Strategy: Overcoming Control and Building Leadership for Business Growth
S3 E42 • Mar 31, 2026 • 43 minsIn this episode, Keaton Turner provides updates on the podcast's growth and shares insights from his daily errands and office tasks. He highlights family moments and listener reviews, then delves into managing contracts nationwide and the challenges of business expansion. Keaton discusses scaling a business through replication and overcoming micromanagement, emphasizing reinvesting profits for growth and building scalable leadership. He addresses fears of hiring top talent and the importance of intentional growth. The episode explores investing in people, the pitfalls of solo decision-making, and achieving industry leadership through delegation. Keaton also discusses the challenges of relinquishing control, with a sponsor mention from Goodman Construction.
Personal Development Journey w/ Justin Rohrer: Growth, Mentorship, and Building a Positive Mindset
S3 E41 • Mar 30, 2026 • 46 minsIn this episode, Keaton Turner delves into personal development, prompted by a question from Justin Rohr and the introduction of the new Ford F-250. He explores the importance of one's inner circle, handling negativity, and the impact of coaching and mentorship. Keaton emphasizes how thoughts shape actions and the need to embrace change confidently. He reflects on influences like Corey Carlson and the effect of visual and auditory inputs on mindset. Recommended readings, including Ryan Holiday's works, are shared, along with insights on music and lifestyle choices affecting stress. Keaton offers advice for younger listeners on making gradual positive changes and finding growth-friendly environments.
Finding Your Path: Career Alignment, Self-Awareness, and Advice for Aspiring Professionals
S3 E40 • Mar 29, 2026 • 38 minsIn this episode, Keaton Turner discusses career alignment, exploring hiring, new roles, and the importance of self-awareness. He offers advice for college students entering the workforce and shares a listener's insights on job decisions. Keaton reflects on balancing company and personal goals, tackling the "Sunday scaries," and aligning strengths with career paths. He emphasizes focusing on strengths, handling less interesting tasks, and using tools like the Enneagram test for self-reflection. The episode wraps up with tips on avoiding misaligned paths and planning for success, offering encouragement for listeners.
March 28th Reflections: Keaton's Birthday Insights on Life, Business, and Personal Growth
S3 E39 • Mar 28, 2026 • 66 minsIn this birthday episode, Keaton Turner shares memorable moments from a dinner at La Playa in Naples and reveals his thoughts on birthdays, favorite drink orders, and strengths and weaknesses in business. He discusses his journey to Christianity, favorite movie and song, and his first job. Keaton explores being an early bird vs. night owl, goals for his 37th year, and the challenges of starting vs. sustaining a business. He talks about success, the value of a self-operating business, and lessons for his kids. He compares golfing and fishing, considers what he'd rebuild first if everything disappeared, and shares brand emotions. The episode concludes with vacation highlights, advice to his 20-year-old self, and birthday wishes.
Chasing Fulfillment: Dreams, Success, and Exploring Faith
S3 E38 • Mar 27, 2026 • 37 minsIn this episode, Keaton Turner dives into his caffeine obsession, morning routine, and a cautionary tale about energy drinks. Reflecting on dreams and their impact, he shares childhood memories and material desires. He discusses personal and professional goals with insights from Eric Spofford on success. The conversation explores happiness, fulfillment, and faith, pondering the transient joy of material achievements. Keaton wraps up with Tom Brady's struggle with fulfillment and the human condition, inviting listeners to explore faith and the fleeting nature of worldly highs.
Money Talks: Bonuses, Negotiations, and an Employees Worth
S3 E37 • Mar 26, 2026 • 49 minsIn this episode, Keaton Turner explores the world of money and bonuses, starting with listener messages and financial philosophies. He delves into ownership, stewardship, and the idea of dying with nothing. Keaton highlights the importance of understanding value in financial discussions and the pitfalls of overestimating personal worth. He examines workplace dynamics, focusing on replaceability, negotiation tactics, and handling quitting threats. The episode also covers the impact of overpaying, employee performance evaluation, variable compensation, and long-term incentives, offering insights into salary preparation.
How to Get Your Foot in the Door: Strategies for Sales, Branding, and Customer Connection
S3 E36 • Mar 25, 2026 • 51 minsIn this episode, Keaton Turner kicks off with a weather update and a birthday shout-out to Madison. He shares personal and business updates, focusing on the importance of rules in a growing business. Keaton discusses talks with the CFO and a CMO candidate, and answers listener questions. The episode explores strategies for attracting elusive clients, comparing push vs. pull techniques. Keaton covers content capture, LinkedIn strategies, and traditional sales, emphasizing relationship building over automation. He explains how podcasting boosts personal branding and discusses managing customer relationships, overcoming corporate barriers, and identifying customer pain points.
Sharp Dressed Man: Confidence, Appearance, and the Details That Make a Difference
S3 E35 • Mar 24, 2026 • 37 minsIn this episode, Keaton Turner begins by sharing Eric Bowman's voicemail and engaging with listeners' feedback. After welcoming listeners back and giving a shoutout to Eric, Keaton recounts a morning encounter that highlights the role of intimacy in business. He explores how appearance influences success, emphasizing the importance of effort in relationships and confidence. Attention to small details is identified as a key to success, and Keaton examines traits of successful individuals. He offers comprehensive advice on fashion and appearance, discussing how looking successful impacts business. The episode delves into the necessity of dressing well, social norms, public perception, and personal responsibility.
Breaking Free: Choosing Happiness and Cutting Out Toxic Relationships
S3 E34 • Mar 23, 2026 • 31 minsKeaton Turner begins the episode by recounting a triggering phone call that sets the stage for a discussion on dealing with toxic people. He examines the stress response associated with toxic relationships and the importance of cutting such influences out of one's life. Keaton delves into the detrimental impact of toxic relationships on well-being and the futility of trying to fix what is broken. He emphasizes choosing happiness and prioritizing personal growth over maintaining negative connections. Keaton reflects on the importance of not being a source of dread for others, offering encouragement to listeners to become the best version of themselves. The episode wraps up with closing thoughts and motivation for positive change.
Authenticity in Business: Lessons from Bud Light, Transparency, and Building Genuine Connections
S3 E33 • Mar 22, 2026 • 47 minsIn this episode, Keaton Turner kicks off by celebrating a wedding and introducing guest Dylan Mangum. He recaps previous podcast seasons and dives into Bud Light's marketing strategies, focusing on influencer impacts and financial outcomes for Anheuser Busch. Keaton discusses the importance of consumer perception, transparency in business, and learning from failures. He emphasizes the balance between authenticity and image, attracting genuine customers, and overcoming judgment. Keaton explores building a supportive community, ownership in silent business failures, and Bud Light's missed transparency opportunities. He shares strategies for career advancement at Turner before wrapping up with final thoughts and encouragement.


