Business Lessons from National Champion Coach Curt Cignetti and the Indiana Hoosiers
Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Keaton Turner
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Business Lessons from National Champion Coach Curt Cignetti and the Indiana Hoosiers

S3 E7 • Feb 7, 2026 • 46 mins

Keaton Turner begins by addressing comments from a previous episode. He shares a story about a vice principal's surprise at a kid's chapel and celebrates the Indiana Hoosiers. Keaton highlights Curt Cignetti's influence on Indiana football, drawing parallels between football philosophies and business life. He stresses the importance of celebrating wins, nurturing talent, and avoiding complacency in business. Reflecting on inspiration from the Hoosiers, Keaton encourages listener interaction and feedback, acknowledges LinkedIn support, and addresses audience reactions, fostering a dynamic conversation.

Key Points

  • Keaton reflects on the importance of maintaining relentless effort and avoiding complacency, drawing parallels between business and Curt Cignetti's coaching philosophy of focusing on consistent, disciplined habits.
  • Curt Cignetti's transformation of Indiana's football program into a national champion is attributed to his unwavering dedication, efficient practice routines, and ability to recognize and develop talent that others overlooked.
  • Keaton emphasizes the need for continuous improvement and self-assessment in business, stressing that initial successes should not lead to complacency but rather inspire a renewed commitment to excellence and growth.
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