Signature Scent: The Forgotten Pillar of Winning
Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Keaton Turner
PodcastAI
PodcastAI

Signature Scent: The Forgotten Pillar of Winning

S2 E23 • Feb 23, 2026 • 29 mins

Keaton Turner kicks off the episode by welcoming listeners and encouraging them to support the podcast. He shares personal and family updates, touching on the seasonal topics of the Super Bowl and current weather. The episode takes a deep dive into the significance of a signature scent, exploring how it affects personal and professional life. Keaton shares listener perspectives on scent, discussing its impact and importance. The conversation concludes with reflections on the role of scent, followed by a wrap-up and sign-off.

Key Points

  • Investing in a signature scent can significantly impact how people remember you and enhance your personal brand. Consistency in using the same cologne daily, along with complementary grooming products, is essential for creating a lasting impression. Receiving compliments on your scent can boost your confidence and overall mood, making it a worthwhile focus for personal development.
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