How to Build a Side Hustle Dirt Business: Don’t Do it, But If You Must..

Per Diem Podcast

Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.

How to Build a Side Hustle Dirt Business: Don’t Do it, But If You Must..

S3 E59 • Apr 22, 2026 • 59 mins

In this episode, Keaton Turner discusses his motivation, introduces guests, and references a Shinedown song about second chances. He shares family anecdotes and the story of reconnecting with Nathan, a former employee with a side business. Keaton offers equipment buying advice, suggesting rental alternatives and building rapport with staff. The focus shifts to sales, emphasizing viable leads, steady work, and dealer relationships. He highlights the benefits of an abundance mindset, balancing side hustles, and leveraging strengths. The episode concludes with family updates and insights on selling depreciating assets.

Key Points

Sometimes pursuing a side hustle can be more about learning and building relationships than making immediate profits.
Building strong connections with rental companies and potential clients can significantly reduce risks and enhance business opportunities.
Avoiding unnecessary debt by renting equipment instead of purchasing it can prevent financial strain and allow for more flexibility in managing a small business.

Speakers

Keaton Turner

Host • 99%

Chapters

1:25	Turner’s motivation and episode kickoff
1:35	Guest introductions and greetings
2:18	Second chances and Shinedown song reference
3:05	Podcast introduction and family anecdotes
4:05	Story of Nathan, former employee
7:07	Nathan’s new side business and reconnecting
10:15	Lighthearted story: Nathan’s first impression of Keaton
10:50	Equipment buying advice and rental alternatives
12:26	Investment alternatives and rental agreements
16:00	Maximizing rental equipment utilization
18:16	Building rapport with rental counter staff
20:19	Insurance, rental agreements, and risk management
23:50	Transition to sales side of business
24:51	Chasing viable leads and avoiding time-wasters
26:11	Securing steady work and repeat customers
27:33	Building business relationships with dealerships and rental counters
31:10	Importance of dependable customers and subcontracting
35:14	Leveraging personality and professionalism in business
36:43	Abundance mindset: Partnering with competitors
41:53	Minimizing risk by renting equipment
47:33	Advertising through personal and face-to-face connections
49:37	Targeting companies over private individuals
50:39	Managing a side business with a full-time job
52:05	The risks and challenges of side hustles
52:54	Balancing personal life and side business
53:25	Recognizing and leveraging personal strengths
55:16	Family updates: Keaton’s wife on vacation
55:48	Advice on selling depreciating assets
56:21	Comparing equipment to financial investments
57:25	Financial wisdom and smart money moves
57:50	Wrapping up and final thoughts

Transcript

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