Saying No: The Art of Letting the Elk Walk Away
Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Keaton Turner
PodcastAI
PodcastAI

Saying No: The Art of Letting the Elk Walk Away

S3 E53 • Apr 16, 2026 • 47 mins

In this episode, Keaton Turner begins with an apology and announces a brief podcast hiatus. He shares personal moments from a surprise retirement party and family celebrations, before diving into work and ongoing projects. Using an elk analogy, Keaton discusses the pursuit of big projects, weighing effort against opportunity, and recognizing when to walk away. He stresses the importance of communicating tough business decisions and shifting focus to smaller, manageable tasks. The discussion highlights the skill of saying no, evaluating customer value beyond price, and identifying project red flags. Keaton reflects on trusting instincts, finding peace in decisions, and wraps up with a request for podcast reviews.

Key Points

  • Keaton Turner discusses the importance of saying no to projects that don't align with the company's core competencies or values, even if they appear lucrative.
  • He shares a personal story about deciding not to pursue a $100 million project after identifying numerous "beige flags" that suggested potential issues and misalignment.
  • Keaton emphasizes that maintaining peace and avoiding unnecessary stress for the team can be more valuable than chasing after big, complicated projects that might not be worth the trouble.
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