Per Diem Podcast
Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Keaton Turner
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Facing Enemies: Lawsuits, Haters, and Negative PR | S2E13

S2 E13 • May 13, 2025 • 45 mins

In this episode, Keaton Turner delves into the challenges faced by Turner Mining Group, including legal and public relations issues. He reflects on the significance of driving the F-550 truck and the impact of hiring women on company culture. Keaton discusses strategies for handling online hate, vandalism, and the importance of transparency in business. The episode covers a quarry swimming incident, media coverage, and managing personal reputation. Keaton shares insights on addressing negative PR, miscommunication, and internal company issues, along with managing social media comments and employee reviews. The episode concludes with personal reflections, listener engagement, and closing encouragement.

Key Points

  • Turner Mining Group faced a significant legal challenge with a sex discrimination lawsuit, highlighting the complexities of managing a large workforce.
  • Keaton Turner emphasizes the importance of addressing negative PR transparently and directly, believing it can ultimately strengthen a company’s reputation.
  • Keaton shares personal anecdotes to illustrate how public perception can be skewed and the value of confronting and learning from adversity.
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