Marketing is Dead: Realness, Transparency, and Storytelling in Modern Media | S2E16
In this episode, Keaton Turner reflects on attending an Indy event with his son and shares admiration for Collars and Co shirts. He acknowledges listener feedback and expresses gratitude for DK Pond Builder. The episode features insights from Brian Funk's video and marketing advice from Dawn Ketchel, highlighting the importance of understanding target audiences and steering clear of spammy tactics. Keaton discusses the significance of transparency and authenticity in marketing, noting a trend towards genuine content. He addresses the fear of starting content creation, emphasizing storytelling and personal branding's power. The episode concludes with a recap, encouragement to build a brand, and closing thoughts with a call to action.
Key Points
- Receiving compliments can be a surprising reminder of one's confidence and presence.
- Authenticity and radical transparency are essential in building a personal brand and connecting with a target audience.
- Consistency in content creation and marketing efforts is crucial for long-term success and establishing a reputation.
Chapters
| 0:42 | |
| 2:46 | |
| 4:16 | |
| 7:38 | |
| 14:12 | |
| 25:22 | |
| 31:28 | |
| 33:41 | |
| 37:05 | |
| 42:10 | |
| 45:19 |
Transcript
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