Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Building the Machine, Part I: The Engine — Mastering Sales, Marketing, and Vision
In this episode, Keaton Turner welcomes listeners and discusses the day's drive in a Ford Bronco, touching on the fluoride controversy. He hints at an upcoming project and a limited edition item, emphasizing listener support. The discussion moves to "building the machine," using a chainsaw vs. axe analogy for efficiency, and highlights the importance of sales and marketing. Keaton shares insights on upselling, self-marketing, and the significance of reading for self-development. He offers practical personal marketing tips, underscoring sales and marketing as keys to success, and invites listener interaction.
Key Points
- Marketing yourself through your appearance and attitude influences perceptions in every aspect of your life.
- Mastering the art of sales is critical for achieving personal and professional growth, as it involves continually convincing others to believe in you.
- Building a successful "machine" in life requires a foundation of effective sales and marketing skills, which are essential for long-term success and scalability.
Chapters
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Transcript
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