THAT’S LIFE: Business Realities from Sinatra, Musk, and the Daily Grind
Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Keaton Turner
PodcastAI
PodcastAI

THAT’S LIFE: Business Realities from Sinatra, Musk, and the Daily Grind

S3 E5 • Feb 5, 2026 • 59 mins

Keaton Turner kicks off the episode with an introduction featuring Frank Sinatra and Elon Musk. He shares his morning routine and a message from Sinatra before transitioning to Musk's insights on starting a company. Keaton reflects on startup realities, business challenges, travel struggles, and problem-solving. He addresses misconceptions about business ownership and explores managing growth with enthusiasm. Keaton emphasizes traits of successful business owners, systemic problem-solving, and mental preparation. The episode concludes with advice for young entrepreneurs, focusing on long-term problem-solving and encouragement, ending with Sinatra's "That's Life."

Key Points

  • Business success demands relentless problem-solving, with the most significant challenges often landing on the owner's desk.
  • The perception of business ownership as glamorous and carefree is a myth; the reality involves daily confrontations with complex issues.
  • Achieving long-term success requires addressing problems systemically to prevent their recurrence, rather than applying temporary fixes.
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