Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Cashflow Woes, Growing Pains, and The Dirt Crew with @bluecollarandy | S2E10
In this episode, Keaton Turner shares insights on industry collaboration, social media's impact on business, and lessons from past mistakes. He discusses the balance of luck and skill, highlights prioritizing people in business, and attracting top talent while maintaining company culture. Keaton explores surprises in expansion, leadership responsibilities, and the importance of authenticity in marketing. The discussion contrasts authenticity with consistency and explores competing with industry giants. He also provides advice on managing finances, acquiring projects, and understanding contracts, concluding with reflections and encouragement for online engagement.
Key Points
- Building a business requires balancing growth and cash flow, often requiring owners to reinvest profits back into the company rather than taking large personal incomes.
- Authenticity and consistency in marketing, particularly through social media and direct outreach, can significantly impact customer acquisition and retention.
- Success often hinges on hiring smarter, more skilled individuals and focusing on long-term relationships with customers rather than just competing on price.
Speakers
Chapters
| 0:41 | |
| 1:16 | |
| 4:10 | |
| 6:31 | |
| 8:08 | |
| 11:39 | |
| 14:22 | |
| 17:18 | |
| 21:28 | |
| 27:08 | |
| 31:35 | |
| 35:31 | |
| 39:28 | |
| 44:47 | |
| 50:15 | |
| 52:18 | |
| 55:03 | |
| 57:21 | |
| 58:08 | |
| 59:12 |
Transcript
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