Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
Jab, Jab, Jab, Right Hook: Lessons in Marketing and Building Authentic Relationships
In this episode, Keaton Turner shares a personal update on his Chicago trip and his mom's cancer treatment journey. A reflective boat trip with Jeffrey Turner leads to a discussion on staying committed to the podcast during emotional times. Keaton offers insights on an upcoming business proposal, emphasizing authenticity and humor in sales. He discusses building long-term customer relationships and offers career advice on vulnerability and embracing failure. The episode includes sales and marketing insights with recommended readings, focusing on the strategy of giving before asking in business. Keaton previews upcoming topics on business finance and growth strategies.
Key Points
- Keaton reflects on a memorable trip to Chicago, including a special boat outing organized by Jeffrey Turner, emphasizing the importance of a supportive network during challenging times.
- He discusses the concept of "jab, jab, jab, right hook" in marketing, advocating for giving value and building relationships before making an ask, rather than aggressively pushing sales.
- Keaton criticizes the common practice of self-promotional posts on platforms like LinkedIn, suggesting that authenticity, vulnerability, and storytelling are far more effective in engaging and converting an audience.
Chapters
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Transcript
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