Per Diem Podcast
Jump in the front seat as the host Keaton Turner takes you on a daily ride through his life as if you were sitting right there in the action with him. The Per Diem Podcast is a daily dialogue of the good, the bad, and the ugly of building a business.
From Start-Up to Acquisition: Insights on Branding, Equipment, and Business Succession
In this episode, Keaton Turner begins with personal updates before diving into insights on starting an excavation business. He highlights the power of branding and debates the merits of renting versus owning equipment. Keaton discusses niche businesses, succession planning, and the advantages of acquiring established businesses. He addresses common misconceptions and realities of business start-ups, offering strategies for taking over existing businesses. Keaton emphasizes the importance of written agreements in business transitions and shares career advice for aspiring business owners. The episode wraps up with a conclusion and acknowledgments.
Key Points
- Focusing on building a reputation and strong business foundations through working for an established company can be more beneficial than starting a new business from scratch.
- Utilizing seller financing and SBA loans to acquire an existing business can offer a less risky and more effective route to business ownership and growth.
- The value of a well-thought-out business name, logo, and branding cannot be overstated, as they play a critical role in differentiating and establishing a strong market presence.
Chapters
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| 4:29 | |
| 9:15 | |
| 13:04 | |
| 18:30 | |
| 23:27 | |
| 28:36 | |
| 31:32 | |
| 34:42 | |
| 35:23 | |
| 36:19 |
Transcript
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